Atlanta Film Festival
Reimagining the digital cinema experience through user-centric design and seamless ticket booking flows.
What is Atlanta Film Series?
The Atlanta Film Series is a celebration of cinema, bringing together filmmakers and audiences from around the globe. This project focused on creating a responsive web experience that simplifies ticket booking and event discovery while maintaining the festival's unique artistic identity.
Role
Lead Product Designer
Timeline
4 Weeks
Tools
Figma, Miro, Adobe CC
The Solution
By restructuring the information architecture and introducing a "Quick Book" feature, we reduced the time-to-purchase by 45%. The new visual language reflects the vibrancy of Atlanta's art scene while keeping usability at the forefront.
- check_circle Simplified 3-step checkout process
- check_circle Personalized "My Festival" schedule builder
- check_circle Dark-mode first interface for cinema context
Research Key Takeaways
Insights gathered from user interviews and competitive analysis
Discovery Fatigue
Users felt overwhelmed by the unorganized list of 100+ films without proper filtering by genre or mood.
Mobile Usage
78% of festival attendees browse the schedule on their phones while standing in line, requiring a mobile-first approach.
Booking Friction
Users abandoned carts because they had to create an account before seeing seat availability.
psychology The Challenges We Faced
Balancing Brand vs. Utility
The festival wanted a highly artistic, avant-garde website, but research showed users just wanted to buy tickets quickly. We had to find a middle ground.
Complex Scheduling Data
Visualizing overlapping screenings across 5 different venues in a way that didn't clutter the mobile interface was a major UI hurdle.
User Flow
Visual Design & Mockups
High fidelity screens provides glimpse of the website features.