Five years of end-to-end product work across luxury, nonprofit, and consumer apps. I’ve been the only designer in the room, partnered with engineers and PMs, and shipped work that got tested with real users. Looking to bring that into a full-time team.
Redesigned a 20+ question onboarding flow so it felt like a stylist conversation — not a form. Built for women 30–65 who had never used a styling app before.
Admin tasks that took hours now take minutes — measured with the same admin users before and after. Replaced 3 legacy systems with one unified portal.
Read more arrow_forwardReplaced a 3-app workflow (recipe app → notes → grocery list) with one continuous flow — confirmed in usability testing.
Read more arrow_forwardBuilt film discovery and checkout for 100+ films across 5 venues, optimised for mobile-first use in the festival queue.
Read more arrow_forward90% task success rate across 30 usability tests. On-demand barber booking designed during COVID, where trust — not just convenience — was the core UX problem.
Read more arrow_forwardThe edge cases, error states, and handoff flows that determine whether a product actually works — not just whether it looks good in a Figma presentation.
I design for real people — which means accessibility decisions happen in Figma, not as a last-minute audit before launch.
Research, strategy, wireframes, high-fidelity, handoff. I don't hand off a brief and disappear — the work doesn't get lost in translation.