Fresco
Simplifying recipe planning and integrated grocery shopping for a seamless culinary experience.
Why Fresco?
Fresco addresses the daily friction of meal planning. Users often struggle with deciding what to cook due to "decision fatigue" and then laboriously creating grocery lists based on those choices. This case study explores how we solved these challenges by unifying recipe discovery with actionable, automated shopping lists, bridging the gap between inspiration and execution.
The Challenge
Users feel overwhelmed by endless recipe options and disconnected grocery planning tools, leading to food waste and frustration.
The Solution
A unified ecosystem where choosing a meal automatically populates a smart shopping list, streamlining the entire cooking journey.
Overview
Fresco is designed around three core pillars that create a seamless loop for the user.
Discover & Decide
Curated recipes based on dietary preferences and past favorites help users quickly decide what's for dinner.
Smart Shopping
Ingredients from selected recipes are instantly aggregated into a categorized, checkable grocery list.
Cook with Ease
Step-by-step cooking modes with integrated timers ensure the final dish turns out perfectly every time.
The First Step Toward the Application
Before diving into pixels, we conducted extensive user research to understand the pain points of home cooks. We found that the disconnection between recipe apps and note-taking apps was the biggest hurdle.
Wireframing focused on creating a "Add to List" interaction that felt magical yet utilitarian. We iterated on several layouts to ensure the shopping list was accessible from anywhere in the app.
User Flow
Mapping the journey from inspiration to dinner table.
Recipes
Favorites
List
Ingredients
Enjoy
Visual Design & Mockups
High fidelity screens provides glimpse of the app features.