United Way of Atlanta Portal
Designing a centralized hub to streamline community resource management, volunteer coordination, and donor engagement for the Atlanta chapter.
About the Product
United Way of Atlanta connects donors, volunteers, and community partners to critical resources. However, their operations were siloed across multiple legacy systems, making it difficult to visualize impact and manage participation effectively.
Project Specs
What is the Need of a Portal?
The existing system was fragmented, causing delays in resource allocation. Stakeholders lacked real-time visibility into volunteer hours and donation impact.
What is United Way Portal?
A comprehensive web-based platform designed to facilitate seamless communication, track volunteer hours, and manage donations efficiently for the Atlanta chapter.
My Role & Approach
What did I do to achieve the goal?
I led the end-to-end design process, collaborating with 2 product managers and 4 developers. My focus was on simplifying complex data entry workflows and creating an engaging dashboard for volunteers.
User Research and Analysis
To understand the pain points, I conducted interviews with 5 active volunteers and 3 administrators. The analysis revealed a significant disconnect between the administrative needs and the volunteer experience.
Stakeholder Interview
Program Manager
"I spend half my day manually copying data from emails to spreadsheets. We need a system that talks to itself."
Volunteer Feedback
Active Donor
"I never know if my donation actually helped. The current portal doesn't show me the impact of my contribution."
Key Insights
- check_circle Manual data entry is the primary bottleneck.
- check_circle Volunteers lack a personalized dashboard.
- check_circle Mobile access is critical for on-site event management.
Product Strategy
Based on the insights, we pivoted from a purely administrative tool to a "Community First" platform. The strategy focused on gamification for volunteers and automation for admins.
Ideation
Initial sketches explored various dashboard layouts to balance density with readability.
Mockups
Explore the high-fidelity interfaces designed to bridge the gap between volunteers and administration. These screens highlight the clean, dark-themed aesthetic that prioritizes data readability and ease of navigation across all devices.
Admin Dashboard
Centralized analytics hub for tracking volunteer hours and donation impact in real-time.
Event Management
Easy to use UI for managing events rather than doing a data entry in spreadsheets
Partner Directory
Partner directory screen enabling admins to manage event partner information.